Yuri Maharaj, is a multidisciplinary
designer & photographer based in Philadelphia, Pa.



Psychology of Color
Visual Communication + Print Design
Berlin, De
MA Thesis study focusing on the relationship between human perception and color assignment, both socially and emotionally.  Synonomously shedding light on sucessful color implementation and knowhow;

︎ The Implementation of Color Psychology & Theory Within The Design Process. 

By means of conducting research, data collection and testing in order to promt the formulation of viable conclusions of the shared human response in relation to color. 
Utilizing the medium of photography as an outlet to creatively channel, compare and document color interpretations by a diverse range of individuals. Creating a tangible outcome which; showcases collective user generated content and cross examines the visual cues evident within the initial thesis study.

Thereby resulting in ︎ Pictures by People, a gallery of visual content, based off the descriptive elements of color.

Nucleus: App
Graphic + Web Design
Brooklyn, Ny
I created and developed content for both web + social and also created the ︎ Atlas Medical Technologies, website, brand identity + marketing strategy for  Nucleus.

Nucleus is an app,which optimizes the work flow of medical sale reps, distributors, maufacturers & hospitals by means of order simplifcation.
Nucleus is currently in beta testing and is available on the app store.

Created through the utilization of Adobe Creative Suite, Figma.

The Hong Kong Burial Project
Industrial Design
Hong Kong, People's Republic of China
This was a combative design solution in response to Hong Kong’s spacial issue, regarding current funerary practices and seaburial. 

The problem arises due to the lack of space, forcing the majority of families to adopt the unfavored notion of cremation via ︎ sea burial, which is percieved as insensitive in nature due to the overall experience and the lack of a “sacred space” to pay homage to deceased loved ones.  

This approach involved the redesign of an entire experience, by creating a alternative option for citizens that is — affordable, culturally appropriate and sustainable.
In collaboration with ︎
Alexandria Jones
Andre Farstad
Crawford George  
Jesme Zhang

Accolades & Publications ︎
Spark Design Award — 2016

Gold European Product Design Award  — 2017

International Design Award — 2017

Fast Company Magazine - World Changing Ideas — 2017
Nominated for the Discovery of the Year award (EU parliament reception ceremony in Brussels).

Yuri Maharaj©